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Posts Tagged ‘Double Tree’

Hilton’s UAE expansion focuses on Ras Al Khaimah

Thursday, July 7th, 2011
Al Hamra Fort Hotel and Beach Resort

Hilton is rapidly adding more hotels in the UAE, but not in the widely-known cities of Dubai or Abu Dhabi. Instead, the hotel company is focusing its expansion on the relatively low-key northern emirate of Ras al Khaimah, which aims to attract visitors looking for a quieter and less costly alternative to its glitzier neighbours in the country.

With a population of about 300,000, Ras al Khaimah is a relatively sleepy destination compared to Dubai or Abu Dhabi, but it offers rugged natural beauty and more of a local flavour as a higher percentage of Emiratis live in the emirate.

RAK is keen to boost its tourism revenue and has embarked on a plan to invest $100m in hotels and other infrastructure projects over the next four years with the aim of quadrupling its tourism footfall.

Tapping a growing market

With RAK raising its tourism profile, Hilton is one of … Read the rest

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