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Posts Tagged ‘Sheraton hotels’

Half of Sheraton’s North American hotels newly renovated

Thursday, March 24th, 2011
Sheraton Park Tower

Have you noticed that the old, tired Sheraton that you used to stay in has been freshly updated – or no longer is a Sheraton?

If so, don't be surprised.

Since Starwood in 2007 kicked off a $6 billion global revamp of the chain, Sheraton has refashioned its image.

Sheraton removed 41 of its North American hotels that didn't meet Sheraton's new standards, Hoyt Harper, Starwood's SVP of brand management, tells me. That's a full 20%.

Of today's 202 Sheraton hotels in North American hotels, 103 have been recently renovated.

"Sheraton is seeing light at the end of the tunnel," he says.

The chain's makeover has made Sheraton more competitive with other full-service brands in the eyes of both developers and customers, Harper says. Sheraton competes with chains such as Marriott, Hilton, Radisson and Hyatt.

Guests survey scores indicate that Sheraton guests today are more satisfied with their stays and … Read the rest

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