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Posts Tagged ‘Shrek’

An ogre is on its way to Opryland

Thursday, April 28th, 2011
Gaylord Opryland Resort & Convention Center

A visit to the Gaylord Opryland Resort & Convention Center soon could include breakfast with Shrek, pool parties with the penguins of Madagascar and parades featuring other costumed characters from the DreamWorks film studio’s animated flicks.

That’s because Gaylord Entertainment has signed a licensing deal with DreamWorks Animation to infuse its mega-resort hotels in Nashville; Orlando, Fla.; near Washington, D.C.; and in the Dallas area with walking and talking cartoon icons.

For Gaylord, hooking up with costumed versions of Shrek, Kung Fu Panda and pals offers a chance to extend its appeal beyond the convention business and cater more to families with children as the hotel chain bounces back from last year’s flood in Middle Tennessee, which shuttered its flagship property near the Cumberland River for several months.

Colin Reed, chairman and chief executive of Gaylord, said the partnership “should allow us to meaningfully enhance occupancy and revenue on the leisure side of … Read the rest

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